Ukrainian social media advertising agency AdCenter acquired by US agency VertaMedia

New York-based VertaMedia, an online marketing agency, last week announced the acquisition of AdCenter for $400,000. Based in Odessa, AdCenter organizes targeted ad campaigns on Russian-language social networks including Vkontakte ( and

The agency serves Ukrainian as well as Russian clients via an office in Krasnogorsk in the Moscow region. The AdCenter site currently operates solely in Russian, but an English-language version will be created.

Founded in 2012 by Vadim Rogovskiy, managing partner at Odessa-based incubator WannaBiz, the agency generated $15,000 per month at the time of the sale. It previously obtained $300,000 from an unnamed individual investor, reported AIN.UA.

Although based in the United States, VertaMedia also maintains Ukrainian roots. The firm was founded in 2008 by Alexander Bornyakov, who remains a partner in WannaBiz and co-founded mobile-marketing sevice Clickky with Rogovskiy. Rogovskiy has said that he placed AdCenter for sale in order to devote more time to Clickky.

“Initially, I intended for it to go beyond the borders of the CIS and become an international service for the optimization of targeted advertising. And I am glad that this will now happen with VertaMedia,” stated Rogovksiy.

Topics: E-marketing, Finance, International, M&A, News, Odessa, Regions, Social networks
Scroll to Top
Everything you ever wanted to know about Ukraine's digital industries
Conveniently delivered to your mailbox, every week
  • Latest industry news
  • Information on startups in Ukraine
  • Market data and reports
  • Interviews with key players
  • Upcoming events
  • Recommended services
* we never share your details with third parties.