Sharing economy gains momentum in Ukraine

It’s cheaper to share. That’s the basis of a trend known as the sharing economy, in which people split costs for traveling, share clothes and economize in other ways. Ukraine’s technology sector is already making money from the sharing economy.

“People are not yet fed up with consumerism but are starting to switch to sharing services,” Oleksiy Lazorenko, Ukrainian country manager for Blablacar, a global ridesharing company, told the Kyiv Post. “It’s just cheaper.” This shared use of scarce resources works well for traveling, clothes, tools and even lodgings.