Online display ad market grew 10.7% in 2014

Internet display advertising in Ukraine reached a total volume of 1.01 billion hryvnias (around $82 million at the average exchange rate) in 2014, up 10.7% from 2013.

Almost half of advertising budgets went for banner ads, with video advertising coming in as the second most popular format, according to a report just published by the Ukraine Internet Association.

Internet display advertising was distributed among the following segments: banner ads – 49.1%, in-stream video – 27.9%, in-page video (content-roll) – 7.6%, nonstandard formats – 10.4%, sponsorship – 5.0%.

The methodology for measuring the volume of Internet display advertising was based on data provided by major advertising agencies, websites and sales houses. This year, the association intends to include sales through Real Time Bidding services in its research.

Source: AIN.UA

Topics: E-marketing, Internet
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