Canadian mobile e-commerce solution provider Mobify has acquired Jeapie, a Ukrainian startup offering an advanced mobile notification service. The amount of the transaction has not been disclosed, but a Jeapie shareholder told Ukraine Digital News it was “a seven-digit number.”
In the nearest future, the Jeapie solution will be integrated to Mobify’s cloud-based Entreprise-SaaS platform for e-commerce, Jeapie’s founder and CEO Alexander Mikhaylenko told Ukrainian tech blog AIN.UA.
The Jeapie mobile notification service aims to increase the quality of interactions with clients or co-workers through the introduction of smart push notifications. What’s more, thanks to user data collection and analysis, Jeapie’s customers receive the opportunity to more deeply understand the behavior of users after receiving messages.
“Jeapie was founded as a result of a simple observation: despite the rapid development of mobile technology, businesses as a whole still rely on email and SMS for communication with their clients,” said Mikhaylenko last year in a media interview.
With its English-language, internationally-oriented website, the startup has been targeting the global market since in foundation in 2013.
In November 2014, Jeapie secured $50,000 from Ukrainian venture fund Digital Future. The funds were intended for further product development, business process optimization, and sales development.
Another investor was the GrowthUP+ fund, which was launched by Dennis Dovgopoliy, a figure of the Ukrainian startup scene.
Jeapie’s acquisition marks the first exit for Digital Future and the third one for Dovgopoliy, following Podorozhniki and Viewdle. The latter was acquired by Google in 2012.
Established in 2007, Mobify defines itself as “a mobile commerce and engagement platform used by leading companies to drive hundreds of millions of dollars in mobile revenue every year.” It has its headquarters in Vancouver, Canada, and a network of partners in North and South America, Europe, Asia and Australia.