On February 2, Station Berlin will host the second edition of E-Commerce Berlin Expo, one of the largest e-commerce events in the world. This year, the organizers expect 3,000 visitors and 90 exhibitors. These include the representatives of Deutsche Post, Rakuten Deutschland, Idealo, Semrush, Freshdesk, PrestaShop and Händlerbund.
Participation in the event is free of charge, but requires preliminary online registration. (The number of tickets available is limited, so hurry up 🙂 )
The visitors will also have the opportunity to participate in presentations covering the current e-commerce trends. Leading industry experts will give their talks and share their expertise on four stages.
- One stage will be dedicated to selling on different markets. Hugo Smoter, CCO at Spreadshirt, will talk about the influence of cultural differences on sales. For these purposes, he will compare the German and the American sales strategies.
- A dedicated panel session will be about on international expansion, with a special focus on such emerging markets as Russia and China. Moderated by Oliver Prothmann, President at BVOH, this panel will gather such speakers as Karl Wehner (Alibaba Group), Roman Decker (Schneider Group), Dominik Johnson (Yandex) and Nenad Cetkovic (Lengow).
- Other experts such as Annegret Mayer from Handlerbund AG and Nadine Litchfield from Germany Trade & Invest will focus on the German e-commerce market. There will also be a joint talk of Konstantin Guratzsch, Christian Schlueter (Xing), and Laurence Kozera (Foucault) from Google who will deal with AMP, i.e. Accelerated Mobile Pages.
- The experts will also present the most up-to-date strategies for e-commerce companies. Bjorn Espenes (FINCH) will talk about programmatic advertising, Karsten Koehler (HubSpot) will elaborate on the topic of personalized ads, while Fernando Angulo (SEMrush) will discuss the importance of SEO in e-commerce. Philipp Hädrich (Home 24 AG) and Emanuel Köchert (Smartly) will in turn focus on how to scale advertising in the social media.
A detailed agenda and the list of speakers and exhibitors are available on the official website of the event.
To stay up to date with the event, follow E-Commerce Berlin Expo on Facebook and Twitter (@ecommerceberlin).
The strategic partners of the event include: BEVH, Meet Magento Association, Bundesverband Onlinehandel e.V., SIBB e.V. and Händlerbund e.V.
East-West Digital News is an official content partner of E-Commerce Berlin Expo, whose participants will receive a copy of EWDN’s report on Russian e-commerce.
The event will take place on Thursday, 2nd February 2017, from 9am to 5pm at Station Berlin in Berlin, Germany.