Earlier this month Nielsen released its “Connected Commerce Survey,” covering different aspects of online shopping throughout the world. More than 30,000 Internet users were polled in 63 countries throughout Europe — including Ukraine, — Asia-Pacific, Latin America, the Middle East/Africa and North America.
Globally, more than 93% of the respondents say they already have an online shopping experience. In Ukraine, where Internet penetration reaches no more than 43%, this index reaches 91%, which is twice as much as back in 2011.
In the span of five years — from 2011 to 2016 — the share of Ukrainian Internet users who do not shop online at all has fallen from 17% to 9%.
Ukraine is among the top seven countries for consumer electronics and among the top five countries for beauty and personal care by percentage of online shoppers (50% and 42%, respectively) in these categories.
“Ukraine is among the top seven countries for consumer electronics and among the top five countries for beauty and personal care by percentage of online consumers (50% and 42%, respectively) shopping in these categories.”
More than half of Ukrainians who make online purchases buy fashion-related products (56%), as well as IT and mobile products (50%) online.
When it comes to packaged grocery food, almost a quarter of online shoppers globally buy them online, while only six out of a hundred Ukrainian online shoppers do so.
As for fresh groceries, only 5% of Ukrainian online consumers purchase them online. Poor delivery service and the impossiblity to choose goods online are among the main issues, accoridng to the survey.
Meanwhile, almost half of Ukrainian online shoppers (48%) say they are confident that their personal data is secure when making purchases on the web.
Source: Nielsen (1, 2), AIN.UA