Israeli adtech company Perion acquires Ukrainian startup

Israeli internet company Perion is to pay $3.7 million as it acquires a Ukrainian startup which develops AI-supported ad campaign managing tools.

Septa Communications, or also known as Captain Growth, consists of only eight people. The startup produces artificial intelligence that helps companies to advertise on Facebook and through Adwords. It analyzes marketing data and suggests how to “either save money or earn more,” according to the startup’s website.

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Topics: E-marketing, Finance, International, M&A, Startups
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