Scientific animation offers the biotech, medical device and pharmaceutical industries a way to market their products in a visually engaging way and better educate their patients and practicing professionals. According to Grand View Research, the global market for medical animation was $118.5 million in 2016 and it is expected to grow at a CAGR of more than 20% through 2024.
Nanobot Medical Animation Studio was originally founded in 2007 in Kyiv (Kiev), Ukraine, as the Nanobotmodels Company by Ukrainian entrepreneur Yuriy Svidinenko.
Svidinenko is now the Production Director. CEO Andrii Koniukh joined Yuriy in 2014 when the company began a rebranding effort to expand its focus from nanorobotics to the much wider medical field.
Svidinenko points out that “our main product is to deliver the idea.” And how should the idea be delivered? “It depends. It depends on a client’s needs. So if you do have a big conference involving a lot of people in a booth, immersive video works well. In the case of a website or some sort of advertising, we use just regular 3D animation. It can be various styles of content.”
Nanobot Medical was completely bootstrapped by its founder and no external funding was necessary. “We are very proud of this fact,” says Svidinenko. “(Nanobot) was a well funded company from the very beginning of its existence.”
The company has offices in San Diego, Tallinn and its headquarters in Kyiv. There are a total of 17 people on staff. Nanobot’s key clients include: Novartis, Bayer, Sandoz, Lilly, Pfizer, Johnson & Johnson, Abbott and National Geographic Channel. Many of the clients are in the European market, but Svidinenko and Koniukh want to make greater inroads into the U.S. market.
Although Nanobot has some major competitors, there is still a great demand for their work. “So in even with our competitors, we do have a lot of people who would like to have one more videos for their next product and we have a three-month project backlog at this point”, says Svidinenko.
Koniukh points out that “it’s friendly competition. Our competitors are more like colleagues than competitors. Our clients have a lot of different approaches to deliver their products. So that’s why we just can share our experience and grow our expertise in this field even with our competitors.”
The company won two awards for their work in 2019: the Award of Distinction, 360/VR Exeltis Experience, 2019 25th Annual Communicator Awards; and the Bronze Award, 360/VR Exeltis Experience, 2019 Creativity International 49th Media & Interactive Design Awards.
- You can listen to a podcast interview with Yuriy Svidinenko and Andrii Koniukh here.