RedTrack, a Lithuanian adtech company founded by Ukrainian Vlad Zhovtenko, has just raised $500,000. The funding was brought by Iron Wolf Capital, a seed stage VC fund based in Vilnius and London, and Genesis Investments, a Ukrainian VC fund.
RedTrack.io has developed has developed an easy-to-use affiliate campaign tracking and analytics platform. Its ad tracker was designed for affiliate marketers and media buyers to tackle complex performance and data tracking using a single and ultimate solution.
As reported by AIN.UA, the funds raised will help RedTrack “expand product features with machine learning and speed up the automation of the advertising purchase process.”
“I have been in digital marketing since 2000, and every trend of the past years has left an imprint on my experience,” AIN quoted Zhovtenko as saying.
“Tools and techniques change but one thing remains common though all those changes – conversion attribution analytics. We created RedTrack.io to be a digital channel-agnostic tool helping media-buyers consolidate their activities and data. As we grow, we now aim at applying machine learning to augment human intelligence in the insights discovery process”, the entrepreneur added.