Ukrainian startup RetargetApp secures $1.2 million to automate ad campaigns

Ukrainian adtech startup RetargetApp has secured $1.2 million from undisclosed investors — just one year after raising a $1.2 million round from Ukrainian fund TA Ventures, UK fund TMT Investments and Russian social media advertising solution providerAI Target.

As reported by AIN.UA, the fresh funding will be used to expand the business and enlarge the team. RetargetApp also aims to “build business processes and launching a long-term strategy,” company founder Pavel Matvienko the Ukrainian tech blog.

The company plans to expand its audience reach as well as its presence in other markets where e-commerce is well developed (the startup now has 80% of U.S. clients).

RetargetApp touts itself as “a web app that automatically creates and optimizes effective ads for online shops powered by Shopify and BigCommerce,” offering “fully automated solution for running highly efficient ads on Facebook and Google.” 

After advertisers set their daily budget, RetargetApp will “take care of everything from installing a pixel and creating a product catalog to running a campaign.” The company will also analyze online users’ behavior to parametrize and optimize “fully automated advertising campaigns.”

RetargetApp has 80% of its clients in the USA, AIN.UA notes. 

Topics: E-marketing, Finance, International, Startups, Venture/Private equity
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