In late December the Ukrainian venture fund Genesis Investments invested $500,000 in a US mobile subscription startup with Ukrainian roots called Adapty. US accelerator 500 Startups and Russian-connected fund AdFirst.VC also took part in the round.
The proceeds will be used to improve Adapty’s A/B testing features for paywalls and unit-economics, and to increase the quality of analytics provided to clients.
The startup also plans to improve the precision of its tracking and forecasting features, simplify its A/B testing framework, and grow its sales team.
Adapty offers mobile app developers a solution to optimize subscribers’ retention and upsell products with automatic behavior-based promotion tools.
Now headquartered in the New York area, Adapty was launched back in 2014 by Ukrainian entrepreneurs Vitaly Davydov, Kirill Potekhin, and Dmitriy Podoprosvetov. Currently, Adapty’s team consists of 10 full-time professionals with deep tech background in software development and math, business development, and marketing skills.
Adapty claims that more than 100 apps have already become more profitable using its solution.