Scalarr, a Ukrainian-founded startup that uses machine learning to combat ad fraud, has raised $7.5 million in Series A funding, as reported by TechCrunch.
Scalarr’s Series A was led by the EBRD with participation from OTB Ventures, SpeedInvest and TMT Investments. The fresh money will be used to expand the company’s business in Asia and continue developing the product, TechCrunch learned.
Scalarr was founded in 2016 by Ukrainian entrepreneurs Inna Ushakova (CEO) and Yuriy Yashunin (CPO), who previously led a mobile marketing agency called Zenna. While working in Zenna, they “realized that ad fraud had grown to the point that it posed a real threat to their business,” they told TechCrunch.
Usakova and and Yashunin did not find the existing anti-fraud solutions satisfactory, so they built their own technology — eventually shut down their marketing agency and moving the entire team over to Scalarr.
Scalarr claims its machine learning and big data algorithms “detect a variety of in-app fraud with dramatically improved accuracy of up to 97%” when it comes to “protecting against the biggest mobile advertising threats.”
The solution can be used again “all types of fraud, including attribution fraud, bots and emulators, incentive injections and more.”
Registered in Delaware and headquartered near Philadelphia, Scalarr employs over 35 people. It has offices in Wilmington, San Francisco, Kharkiv (Kharkov) and Kyiv (Kiev).