Last week 3DLook, a Ukrainian-founded startup offering AI-enhanced mobile body measuring and fit solutions, announced it closed a $6.5 million round to expand its “US leadership team” and “open new R&D centers in the US and Western Europe.”
3DLook claims to have developed “the fastest and most engaging camera-enabled personalized shopping experiences for consumers and delivering body data analytics to enterprise companies.”
3DLook’s mobile camera-based solutions provide personalized fit and size recommendations for online shoppers, while brands can get body data intelligence that help them create better-fitting clothes.
The startups says that the brands and retailer that use its solutions have seen “return rates decrease by 30% while conversions grew four times year over year.”
3DLook was founded in 2016 in Odesa, Ukraine, by Alex Arapov, Ivan Makeev, Vadim Rogovskiy and Whitney Cathcart. Rogovskiy is a serial entrepreneur and investor: his previous projects include Clickky, a high-tech platform for advertisers and publishers.
The latest Series A round brings 3DLook’s total capital amount raised to $11.2 million. In 2018, it secured a $1 million seed round from by Ukrainian financial group ICU Ventures alongside US and Eastern European angel investors.
The investors involved in the latest deal all have links with Eastern Europe: Almaz Capital, headed by prominent venture capitalist Sasha Galitsky, who has Ukrainian and Russian origins; TMT Investments, a London-based fund with a Russian founbding team; and Zubr Capital, a leading Belarusian private equity fund.
The startup has won several awards, such as the LVMH Innovation Award and the IEEE Retail Digital Transformation Grand Challenge, both in 2019. It is currently registered in the USA with 71 employees spread across offices in San Mateo, California, Kyiv (Kiev) and Odesa.
- You may listen to Michael Buryk’s 2020 podcast on 3DLook and its founder Vadim Rogovskiy.