Ukrainian startup Effa, which creates nature-friendly toothbrushes, has attracted $500,000 of investment and is now valued at $3.5 million, its cofounder Dasha Kichuk said on April 12. The money came from a Ukrainian private investor who doesn’t reveal his name to avoid requests for financing from other startups, Kichuk told the Kyiv Post.
With the new investment, the company wants to expand the staff and develop recyclable personal care products for hospitals.
Effa mostly sells eco-friendly toothbrushes to hotels and airlines. Among its clients are the South Korean luxury hotel chain Lotte, the U.S. hotel chain Radisson and vacation rental marketplace Airbnb. The company even sold 60,000 of its toothbrushes to Netflix, a popular streaming service based in California.Ukrainian startup raises $500,000 to develop “the cleanest toothbrush ever”Read More