Uber has built a “private-label” version of its delivery platform to help the United Nations deliver food and water supplies to war-torn areas of Ukraine. The tech firm is working with the UN’s World Food Programme (WFP).
It’s difficult for large delivery trucks to access some parts of Ukraine because of structural damage and the threat of attack.Uber’s platform enables the WFP to co-ordinate a fleet of smaller vehicles.
The WFP is hand-picking its own drivers and vehicles, but some are former Uber drivers who worked in Ukraine before the Russian invasion. Uber boss Dara Khosrowshahi said his firm had given the WFP “their own private-label Uber”.
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