A chain-smoking driver talks on the phone while driving a beat-up car. His passenger is sweating, both because of the erratic driving and the absence of air conditioning – it’s either broken or not there at all. Until just a couple years ago, that used to be what an average taxi ride in Ukraine was like.
But things are changing now. Seeing the huge gap in the market for proper taxi services, tech companies that position themselves as “Uber-like” have started coming to Ukraine. The real star of the market – Uber, the most expensive tech startup in the world in 2015 – launched its services in Kyiv on June 30.
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