EastOne Group strikes media-for-equity deal with top fashion e-commerce site
The Ukrainain Internet store Topmall.ua, has agreed a media-for-equity transaction with broadcasting group company StarLightMedia, which is part of the EastOne group. According to the parties to the agreement, this represents the first such deal in the Ukrainian market. The essence of the deal is that StarLightMedia will provide Topmall.ua with concessional TV advertising on …
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